Wine Country Lane | Heart of the Rogue | Rogue Valley Wine Country
  • Wine Country Lane at Heart of the Rogue Festival in Medford, Oregon
    Wine Country Lane at Heart of the Rogue Festival in Medford, Oregon

    AT HEART OF THE ROGUE

    OCTOBER 13-14

General Admission

Wine Country Lane General Admission entry requires the purchase of drink tokens or tasting wristband at the door, which will grant you access to the event grounds and its array of delightful offerings. Additionally, you'll receive a logoed glass as a memento of this fun-filled elevated gathering experience in the heart of downtown Medford.

The wristband provides you with 10 tastings of your choice from the wide selection of Rogue Valley adult beverages. Your wristband will include 10 tabs redeemable at any of the beverage vendors. The token gets you one standard pour of your beverage of choice.

Drink Tokens: $15
Tasting Wristbands: $20


All tabs and tokens must be turned in to the beverage vendor in exchange for your drink.

VIP Area

Looking to elevate your experience even further? We've got the perfect option for you – become a Wine Country Lane VIP. As a VIP, you will receive perfectly-paired, chef-inspired culinary delights specially curated by Chef Carl Krause to complement your Rogue Valley Wine Country wine of choice.

VIP tickets grant you exclusive access to a lounge seating reservation under our tent, ensuring you have spacious seating with direct view access to live music on the Pear Blossom performance stage. Choose from the following ticketed experiences to sip and savor the tastes of the Rogue Valley.

All VIP experiences are served at your reserved table.

"...a kitchen Zen master"

— Los Angeles Times

Sips & Sounds

Adjacent to Pear Blossom Park, Wine Country Lane will be lined with offerings from the region's exceptional wineries. Take your time to explore, imbibe and discover the diversity of our beautiful region. Groove to the live music on the Pear Blossom stage while sipping on your favorite Rogue Valley beverage and hanging with your besties.

Shop Wines

Visitors to Wine Country Lane will be able to purchase your favorite wines for take-home enjoyment. Whether you discover a new favorite or want to stock up on beloved classics, this is the perfect chance to bring a piece of the Wine Country Lane home with you.

Wine Country Lane at Heart of the Rogue Festival in Medford, Oregon
Wine Country Lane at Heart of the Rogue Festival in Medford, Oregon

Come and indulge your taste buds in an unforgettable experience at Wine Country Lane at Heart of the Rogue.